
What you don’t measure, you can’t manage.

What is ROF and how does it maintain its benchmarking accuracy?
A comparison of feed cost and milk revenue
- A record of changes on a farm
- Forage and grain prices are fixed across each province annually
- Milk price fixed annually
- Purchased feeds are input at your personal current value
- A return for your largest expense

ROF still stands to answer a lot of management questions
Seeing is believing. Our ROF data spans customers and prospects; robots, parlours and tiestalls; varying dairy breeds and so much more. Its a great resource for benchmarking and always proves to put data to some common questions:
- “If I increase production to the next level, will I still get a return? Or does the additional cost out weigh the benefit?”
- “Is there a financial benefit to 3x milking?”
- “What kind of return is there to a lower SCC?”
- “How could I increase my ROF?”
- And so much more!
Recent Articles
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How the transition period influences the longevity of dairy cows
Managing cows correctly during the transition period is one of the most important factors for overall farm success.
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Maximizing herd lifetime productivity: Key factors and strategies to enhance longevity
Dairy cow longevity has moved more in the spotlight in recent years, mainly due to the economic and sustainability consequences associated with short animal lifespans.
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Leveraging the Economics of Your Robotic Feed Tables
When discussing robotic milking systems, what does it mean to leverage the economics of the feed table?
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Reducing Feed Cost Checklist
Feed is expensive. The good news is: Successfully implementing feed management protocols can help to lower your feed cost.
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Learn more about our members.
Purina Leader’s Council members represent all segments of Ontario’s diverse dairy industry, and the annual meetings provide members an opportunity to share and compare different perspectives with other leading dairy producers.
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Beyond Nutrition
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We have the tools to get you there.
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Contact Us
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We’ll get you there.