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Return Over Feed

ROF

What you don’t measure, you can’t manage.

What is ROF and how does it maintain its benchmarking accuracy?

A comparison of feed cost and milk revenue

  • A record of changes on a farm
  • Forage and grain prices are fixed across each province annually
  • Milk price fixed annually
  • Purchased feeds are input at your personal current value
  • A return for your largest expense

ROF still stands to answer a lot of management questions

Seeing is believing. Our ROF data spans customers and prospects; robots, parlours and tiestalls; varying dairy breeds and so much more. Its a great resource for benchmarking and always proves to put data to some common questions:

  • “If I increase production to the next level, will I still get a return? Or does the additional cost out weigh the benefit?”
  • “Is there a financial benefit to 3x milking?”
  • “What kind of return is there to a lower SCC?”
  • “How could I increase my ROF?”
  • And so much more!

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You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We’ll get you there.