
Beyond Nutrition
Turn challenges into opportunities with strategies as clear as day.
In dairy farming, there’s always room for progress.
Every day presents a chance to set new limits in production. That’s where Purina comes in. Powered by innovation, we’re always elevating our toolbox and our expertise. We take a hands-on approach, working with your cows and letting them drive our recommendations. Because like you, we know that rolling up our sleeves and getting hands-on with the herd is crucial to understanding your operation. By tailoring our approaches to your dairy farm, we’ll push the boundaries of milk production. Today’s results would have sounded impossible not long ago – imagine what’s next.

HL+
Herd Lifetime Productivity (HL+), the world’s first-ever, all-encompassing digital analytics tool for maximizing the lifelong profitability of dairy herds
Following years of hands-on experience with CowSignals and extensive data analysis with Dairy Enteligen, HL+ is the latest way that we’re leveraging our tools, expertise and knowledge. Through our continued evolution, we’re empowering you to make the best choices for your operation, and when you do, you’ll know your hard work helps to maximize herd productivity.

Dairy Enteligen®
Unlock the Value of Your Herd’s Data
Turn your many data sources into greater, real-time insights and smarter decisions. Dairy Enteligen is the way of the future for data access on dairy farms.
- Leverage data collected but not always analyzed
- Safely and seamlessly integrate data
- Access historic and current trends and benchmark against comparable herds
- Gain more control of your farm’s productivity
- Sustain long-term profits

Cow Signals®
Purina is a Certified Cow Signals® Company and leader in animal comfort and welfare.
Cow Signals is an independent training organization specializing in health, welfare, and sustainability. Through this partnership:
- Purina has more than 40 officially trained Youngstock Signals Advisors and Master Trainers.
- Our team offers private and group Youngstock Signals workshops to improve young animal welfare.
- We have a shared mission to improve maturity at breeding age using the 6 freedoms of Youngstock.

Technical Support
Trusted Advisor
Purina’s Technical Service Team continually provides information and support to our Dairy Farm Consultants and customers. The team’s extensive scientific background paired with its knowledge of on-farm application equips team members to offer assistance in a variety of situations. In addition, our local technical service team is also a direct link to Cargill’s experts across the company and the globe, helping apply global insights to your unique situations.

Forage Support and Analysis
Labs based in Canada, Utilizing Global Technology
At Purina, rations are formulated based on nutrients, not ingredients. Its our goal to help dairy farmers grow high quality feed to support their animals’ productivity. The feed you make, is the feed we utilize. Like you, we want it to be high quality. Thats why
- We have our own in-house forage analysis lab that speaks directly to Optilac, our ration balancing program
- We like to get out in the field with you pre-harvest. Not only do nutrients matter, but the physical qualities of your feed matter to – chop length, kernel processing score, etc.

World Class Innovation. Local Support.
Our global team innovates with purpose, helping our customers and communities embrace their biggest opportunities and overcome their toughest challenges.
Meanwhile, no one can put as much care into your business as your neighbours. Which is why Purina utilizes a local dealer network. We are proud of our dealers, and are ready to equip them with whatever they need to help you be successful.
Recent Articles
-
How the transition period influences the longevity of dairy cows
Managing cows correctly during the transition period is one of the most important factors for overall farm success.
Read Article -
Maximizing herd lifetime productivity: Key factors and strategies to enhance longevity
Dairy cow longevity has moved more in the spotlight in recent years, mainly due to the economic and sustainability consequences associated with short animal lifespans.
Read Article -
Leveraging the Economics of Your Robotic Feed Tables
When discussing robotic milking systems, what does it mean to leverage the economics of the feed table?
Read Article -
Reducing Feed Cost Checklist
Feed is expensive. The good news is: Successfully implementing feed management protocols can help to lower your feed cost.
Read Article


Learn more about our members.
Purina Leader’s Council members represent all segments of Ontario’s diverse dairy industry, and the annual meetings provide members an opportunity to share and compare different perspectives with other leading dairy producers.
Find More Dairy Solutions
-
Young Animal Nutrition
It’s only a matter of time before today’s calves and heifers become the most profitable part of your farm.
Learn More -
-
Lactating Success
You’re always looking for ways to increase your profitability, and so are we. Let’s put a world of experience and innovation on your side.
Learn More -
Beyond Nutrition
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We have the tools to get you there.
Learn More

Contact Us
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We’ll get you there.