
You work incredibly hard to reach high production peaks – but what if there’s a way to earn even more litres while making your job a bit easier? Leave the nutrition to us.
Like the rest of your herd, early lactation and dry cows have unique needs. That’s why we take a tailored approach to their rations, paving the way for healthier transitions. With the right transition diet, we’ll prevent metabolic issues and nurture fresh cows who are destined to reach their full potential. Our proactive approach means doing what’s best for the cow, the farmer and the operation’s bottom line. Whether your herd is entering lactation or a dry period, our trusted advice will make every transition a smooth one.

PRIMER
Primer for Performance!
Purina’s Primer line of transition products cover a wide array of dry cow circumstances. Within this line we have products specific to: – close up, and far off – 3 week pre-and post-calving – feeds that aim to maximize fibre digestibility and rumen health – products containing anionic salts for negative DCAD – feeds containing high concentrate sources of energy. Yet, all Purina Transition Cow Products contain Organic Selenium and are fortified with minerals and vitamins

Purina’s Transition Cow Additives
Calving should never be stressful, for you or your cows. That’s why our programs aim to drive dry matter intake and maximize milk production.
By ensuring strong dry matter intake, and offering the herd the latest research, we can take a proactive approach to get your cows off on the right foot. Talk to a Purina dairy consultant about our transition cow additives: – Spark – NTK – Zeste

Optilac
Powerful Software Solution
The powerful software solution exclusively available through Cargill, Optilac™ examines the science of what’s happening inside your cows and operation, and assesses physical inputs, making it easier for you to solve complex challenges. Optilac removes doubt and creates:
- Deep analysis of your nutritional and operational information
- Actionable insights for improving nutrition precision and profitability
- Increased milk component efficiency and more milk
- Forecasted scenarios to plan for future goals using all of your operational data
- Predictable performance

Cow Signals®
Purina is a Certified Cow Signals® Company and leader in cow comfort and welfare.
Cow Signals is an independent training organization specializing in health, welfare, and sustainability. Through this partnership:
- Cargill has more than 40 officially trained Cow Signals Advisors and Master Trainers.
- Our team offers private and group Cow Signals workshops to improve cow comfort.
- We have a shared mission to double the productive lifetime of dairy cows using the 6 freedoms of the Cow.
Recent Articles
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Building with transition cows in mind
It is assumed that the lactating group is the most important stage of production for optimal herd performance and profitability.
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Kick subclinical ketosis to the curb
Management practices and nutritional strategies during the transition period have a significant impact on the health and productivity of the dairy cow and, as a consequence, influence both the profitability and longevity of the herd.
Read More -
What is your dry cow program costing you
When evaluating feed costs on any dairy operation, there are three main areas of focus: the lactating herd, the heifer program and the dry cow period.
Read More -
How the transition period influences the longevity of dairy cows
Managing cows correctly during the transition period is one of the most important factors for overall farm success.
Read More


Learn more about our members.
Purina Leader’s Council members represent all segments of Ontario’s diverse dairy industry, and the annual meetings provide members an opportunity to share and compare different perspectives with other leading dairy producers.
Find More Dairy Solutions
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Young Animal Nutrition
It’s only a matter of time before today’s calves and heifers become the most profitable part of your farm.
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Lactating Success
You’re always looking for ways to increase your profitability, and so are we. Let’s put a world of experience and innovation on your side.
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Beyond Nutrition
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We have the tools to get you there.
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Contact Us
You have an unending dedication to making the most of every day. To seeing greater results. To doing the very best job you possibly can. We’ll get you there.